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By Editor ; October 9th, 2017
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Halloween is coming up and now is the perfect time to start your Halloween preparation, come up with fresh and fun (and a little scary:)) Halloween ideas that will help you engage with followers and customers on social media, and show your lighter, fun side.

 

Halloween is one of those holidays that have completely moved to social media. So as you can imagine this presents endless opportunities for your brand to shine. And what’s the best part: you don’t necessarily have to have a big budget to kill it at social media’s biggest holiday.

 

By Tom Hardy ; October 6th, 2017
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It is said that everyone gets a single chance to prove his/her potential. Similarly, when you decide to launch an app on app stores, you don't get a second chance to promote your app if it leaves a bad impression on users in first time.

By Sarah Lee ; October 4th, 2017
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As a distributed NoSQL database management system, Cassandra is designed to manage large volumes of data across multiple servers, with high availability and no single point of failure. By comparison, in Greek mythology, Princess Cassandra was fated to make accurate prophesies that nobody believed.

By Helen Bradford ; July 31st, 2017
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One of the things that every website owner needs to know is that Google algorithms are getting smarter and more elaborate by the hour. What this means is that the pace at which your website gets indexed and the rank it afterward receives depends on more than its content and links.

By Rose Bennett ; July 18th, 2017
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Having a website is essential for anyone who wants to communicate with their target audience, either in terms of business promotions or as an individual.

By Kim Shandrow ; July 17th, 2017
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Does your website show up on the first page of search engine results? If it is nowhere to be found on Google, Yahoo or Bing, it is high time you hired an SEO agency. Studies show that people use search engines to find information online.

By James Cummings ; July 6th, 2017
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In January 2017, Google started labelling HTTP websites that contain fields for credit card information or passwords as ‘not secure'. Eventually, this will extend to all websites, whether they collect credit card information or not.

By James Cummings ; June 20th, 2017
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The domain name you choose for your website is as equally as important as your business name. Your domain name is the face of brand in the digital space, which has become such an integral part of the life of the average consumer.

Another reason your domain name is strategic is that it affects your SEO rankings, and consequently traffic flow and profit potentials. 

By Stephen Taylor ; June 19th, 2017
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Since you are already here, it is safe to assume that you are planning to jump on the video marketing bandwagon soon. Like any other marketing segment, it needs planning and even distribution of resources. So you need to take the time to understand what your brand wants out of the campaign and what you can give to your audience.

Here is what you should do to make web video for your brand or product -

i.  Watch a lot of videos -

By Arthur Birch ; June 13th, 2017
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Video marketing is no longer an option or luxury. It is a necessity that is keeping most small and medium businesses alive. 2016 was the year of video. Everywhere we looked, videos were inundating every inch of available social media. Videos have changed the way people look at products and businesses. People don't want to read anymore. People don't want to just pictures and scroll through lines of black and white text. Your customer wants something more exciting. Something that bears the promise of better service.

By James Helliwell ; June 8th, 2017
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More and more businesses are becoming increasingly aware of the importance of SEO to their online marketing strategies.

By James Helliwell ; June 5th, 2017
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More and more businesses are becoming increasingly aware of the importance of SEO to their online marketing strategies.

By Jackie Stephanie ; May 9th, 2017
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Every contemporary business owner appreciates the need for a huge presence on the internet platform.  According to the International Telecommunications Union (ITU), there are over 3.62 billion internet users today.  Most of these people use this platform to research brands, products and services before making a purchase decision.

By Sam Singh ; April 18th, 2017
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The first website didn't look attractive. Still, people didn't stop exploring it and kept on browsing it longer and longer. Same happened to the websites that came afterwards. Once the amount of websites reached a considerable number, people became selective. They would only go to those websites that appealed to them in some manner. That was the 90s.

By Walter Moore ; April 11th, 2017
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Instagram is a site that is focused on engagement. You can't post a lot of text on it and you can't put up lengthy ads on it. It is more driven by the likes, comments and shares that you get on your posts. If you aren't getting a lot of these, it shows that you aren't doing something right.Here are some of the things that you may be doing wrong.