8 Winning Tips for an Effective Ecommerce Website Design
By Jake Rheude ; March 13th, 2020

If you own an e-commerce store, then you must have an e-commerce website design.


It provides you the chance to build your brand, connect with more people, and sell more products. But that is only possible if you have the right website design.


The right website design is crucial and is all about the fonts, colors, images, words, and graphics that would convince visitors to make a purchase.


It helps you attract prospective customers, give an excellent user experience, and present your store in the best possible way.


Here are the eight winning tips for a more effective website design:


1. Always keep the user in mind

Every single element on your site, from your contact form to your product images, help contribute to the user's decision to make a purchase.


That's exactly why you must always keep the user in mind when it comes to e-commerce website design.


Keep in mind that the majority of e-commerce platforms emphasize that user experience is important in turning leads into loyal brand evangelists.


2. Simple is always better

One of the main things that you need to keep in mind in e-commerce website design is to "KISS." Keep it Sweet and Simple.


When it comes to designing an e-commerce site, the simple it is, the better. The more elements that you introduce on a page, the more it will take from you the whole point of having an e-commerce site, and that is to make a sale.


You don't need all that fancy stuff in designing your site, as all they do is to serve a distraction for you.


Focus on keeping your design clean and simple. Your goal for you is how you can make a sale.


3. Tell compelling stories

Great products will always have excellent stories behind them.


Anyone could create an e-commerce site, and sell whatever they want. But not everyone is successful in creating a brand image that revolves around their product.


Therefore, telling a compelling story will help you create a strong image for your brand.


Storytelling fosters loyalty, as well. People are more likely to remember your brand if you think that you're sincere and authentic.


The best way to do that is to tell them a story:


●     What compelled you to create your product?

●     How did this particular product affect your life?

●     What's your vision in the future?

●     What's your target market?


As soon as you start answering these questions, you'll soon have a much better idea of how you can create your e-commerce design.


4. Have a clear navigation

Do your customers often find themselves lost on their way to the checkout cart?


A lot of e-commerce business owners often find themselves guilty of saturating their sites with content. But having a cluttered website leads to confusion. 


Chances are, users will abandon your site and leave it for your competitors.


Your site navigation should be good and you must have a clear path to checkout. It should also involve as few steps as possible.


5. Design a proper CTA button

When it comes to web design, there is nothing more important than having a clearly defined call-to-action or CTA.


If you want to turn those site visitors into conversions, then you should know how to design a proper CTA button.


6. Do not hide the prices

Hiding shipping charges from your customers until they've reached the end of the payment gateway could negatively impact your sales and increase cart abandonment.


That's why you must ensure that the final price of your product is shown to the customer from the get-go.


Don't play the price-change game with your customers. Most customers will have a good memory of the initial prices. So, go with the mantra "honesty is the best policy" when it comes to your pricing.


7. Make your cart button visible

You might also notice that most e-commerce sites have a shopping cart icon at the very top of their webpages.


This is another great idea when it comes to lead generation because you could add these items easily on their carts. That's why you must implement a solid e-commerce design strategy to help drive more sales effortlessly.


8. Take advantage of the colors

Colors are a powerful tool. And if you know the psychology behind colors, you can use it to your advantage and drive more sales in the process.


Colors help one inspire different feelings, actions, and emotions. If you want to create an e-commerce site that converts, you need to use it.


For instance, is you want users to complete a purchase, make the Buy button stand out in a bright color such as red.


In fact, studies suggest that by making your purchase button red, you could boost conversions up to 34%.




Designing a website can be challenging. But if you want your online business to be successful, then you need an e-commerce site that is beautiful and functional.

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