Everyday, a new entrant joins an industry and makes the competition stiffer to some extent. In this situation, it becomes hard to tap new customers. However, an ambitious businessman never surrenders and tries his level best to survive. The resources used for generating leads are becoming scare. Therefore, businesses have switched to online mediums for promoting their brands, which cost less than traditional promotional mediums. In addition, marketers have chosen social media platforms for conducting marketing activities to drive engagements.
Many SEOs are familiar with Internal linking, but few are milking its full value to give benefit to consumers. Internal links are those links which connect one webpage to another within the same website. Internal linking however is not just about having a list of links to related content in the page. Rather, they should be added in the body of the content where it makes sense to have them.
All businesses, whether are small or big, should be involved in search engine optimization. With the right SEO strategy in place, any business can compete in search results with their competitors for exposure, traffic and sales.
Everyone wants to be at the top. Similar to many new website owners that believed owning a website meant business would subsequently be automatic, the majority of executives and business owners purchasing SEO believe that being at the top means their business will flourish, have thousands of visitors and hundreds of new orders. They rely heavily on the inaccurate data provided by third party SEO tools, Google Adwords Keyword Research and Keyword Tracker. Think again.
I have to admit, that viewing webpages today's means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, Wordpress, Linkedin , etc. While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain of salt. So that now that Google +1 has created their own "Facebook Like" button, should web developers, SEO, and SEM professionals start adding it to their site?
One of the key factors to creating a website that draws and engages visitors is not only to have it look aesthetically pleasing, but to ensure that it is dynamic.
Search engine spiders are by far one of the most useful things to come around in the last 10 years of the internet. They are useful not only to the web sites (Google and many others) that use them, but also to people who are searching for a particular site and those who run web sites. Spiders allow your site to be seen by the millions of people who use search engines every day. In this newsletter, we will discuss what search engine spiders do, how they work, and how to set up a robots.txt file and upload that to your site to keep spiders from visiting your site.
Web page creation is no child’s play. A huge amount of time is spent in planning the look and feel of a website, before the actually development begins. From a user’s perspective, apart from the website itself, the only tangible evidence that vouches for this planning is the visible operational elements. In other words, front-end elements that are related to the functionality of the website. A sitemap is one such element.