Technical Side of SEO: Everything You Need to Know
By Helen Bradford ; July 31st, 2017

One of the things that every website owner needs to know is that Google algorithms are getting smarter and more elaborate by the hour. What this means is that the pace at which your website gets indexed and the rank it afterward receives depends on more than its content and links. The technical side of the website, like its architecture, responsiveness and optimization for various devices, is also what matters and is definitely something you need to pay attention to if you want to improve its online visibility. With this in mind, here are a few other things you need to know about the technical side of SEO.

1.  Speed Optimization

One of the first things that deserve your full and undivided attention is the speed of your website. Not only are there evidence of Google penalizing slower websites, but your audience as well has a habit of abandoning the side which fails to load within a few seconds. According to an infographic made by Kissmetrics blog, 25 percent of all your audience will leave if your website fails to load within first four seconds. Luckily, there are several ways in which the responsiveness of the page can be improved.

Each element you include to the page needs an additional HTTP request, which further slows down the website. Next, the number of third-party software (like plugins) may also fall quite heavily on your website's resources. The resolution of images or the quality of video you decide to include are additional two issues that can make a difference here. Finally, the choice of the host may influence the speed as well.

2.  Mobile-Friendly

Whenever one talks about digital marketing in 2017 the term that keeps coming up, again and again, is - mobile-friendly. You see, since 2015 the number of web searches from mobile devices is greater than that from desktop setups. This year, however, we reached an even bigger milestone. Namely, in April this year, Android overtook Windows as the internet's most used operating system. Therefore, making your website more mobile-friendly becomes paramount not just for improving the overall user experience on your website, but also for improving your standing with the Google.

3.  The Importance of Visibility

What you need to see is the full extent of the importance of your website's web visibility. In a recent interview with the veteran SEO by GWM team, it came to our attention that the first three results after a Google search receive about 72 percent of all traffic. By the time it comes to the page 2, the audience falls down by 95 percent. Keep in mind that even the best offer and the most quality product don't mean much if there is no one to see your offer.

4.  Proper Architecture

Now, in the introduction, we mentioned a thing or two about your website's architecture. No matter how straightforward, this particular aspect of technical SEO is not as simple as you may believe it to be. You see, over the course of time, your website will probably grow in size several times. This means that you need to make room for this future expansion during the formation of your website.

For this, you need to learn how to properly use subdomains, format URLs, use adequate parameters for dynamic content and pay a closer attention to the submission of sitemaps (mobile and video alike). Finally, keep in mind that the proper use of meta tags may help your website get indexed a lot sooner, seeing how it leaves a digital breadcrumb trail for your visitors to follow.

In Conclusion

While link building and content marketing both have their place in the field of SEO, making sure the technical aspect of your website is search engine-friendly can be equally as vital. In this way, you are making it easier for crawlers to go through your website and adequately evaluate it. Aside from this, it also makes it a lot easier for users to find, navigate and overall use your website. With this in mind, making your website well organized, fast and mobile-friendly also does wonders to reduce the bounce rate of your website. In this way, it affects your rank both directly and indirectly.

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