Step by step guide: setting up a Magento e-commerce store
By Lisa Froelings ; July 18th, 2019

Magento is an open-source cloud commerce platform. Magento provides e-commerce merchants with a shopping cart system and allows store owners to change the web design, content, and some of the functionality of their e-store.


If you're ready to commit yourself to Magento, here's our guide to setting your first e-shop with the popular e-commerce platform. In just a few easy steps, you'll be able to create your very own e-commerce space, complete with a shopping cart, payment system, and beautiful user interface design.


1. Go to the Magento website

First, you'll want to visit Magento's website. There, you'll find out tons of information about Magento. Namely, you'll find out how to sign up. You can also peruse examples of e-stores built with Magento.


Head over the homepage of Magento for small business. In addition, you can see the differences between Magento and Shopify. Feel free to download the report and make an informed decision about the platform you wish to adopt. You may also want to check out the small business blog and keep an eye out for tips and tricks for e-store owners.


After examining the website, click on the button "Request a Free Demo" and enter in your personal information.


2. Go to your demo store link

After you've entered your information, a skilled Magento professional should contact you directly. You should receive an email. From here we can begin setting up your demo site.


There are plenty of tools in the marketplace that can help you accelerate your business and you might want to start exploring them and setting your budget before you begin setting up your site.


Now, it's time to create your demo store. Quickly pick a name for your store and get ready to dive in. Go to your store admin page, click around the setup wizard to take care of a few details.


3. Design your store

It's time to make your store user optimized. A great backend doesn't attract customers like shiny UX design trends. You'll find the design tab in your admin menu. In a submenu, you'll be able to explore all of the themes available to you out of the box.


Unless you're an experienced UX designer, it's probably a good idea to try out a few of the completed themes. You can tweak the themes to your liking afterward so don't be too worried about being tied down to a look.


After installing (and possibly customizing) your new theme, it's time to add a few details. Most important is your logo. Be sure to upload it so that it displays proudly on your page.


4. Add your products

You've set up your site, picked a name, and adopted a design. Now, it's time to start selling your stuff. Let's move on to adding products.


First, create a new product type. Enter the information when prompted. Right now, you'll want to use mostly defaults. Don't worry about product specifications too much at this point. After going through some of the preliminary setup steps, you can input prices and images. Go ahead and upload some product images and see how they look on your website.


After that, you can enter the meta information. This is for SEO purposes. Input some basic keywords and other information to get the hang of the platform.


5. Launch your custom Magento store

You have successfully set up your Magento e-store. Congratulations. Hopefully, your demo site will have helped you get acquainted with the popular Adobe-owned e-commerce platform.


You should now have experience in setting up your site, designing the frontend, and adding products, prices, and descriptions.


Click the "launch you store" button and enjoy the live version of your demo site. Take a look around. How does the design look? Can the content be improved? Is the user experience intuitive? After analyzing your site, you may want to explore using the Magento Marketplace to improve and expand upon your e-commerce site.



Magento was released about ten years ago. Written in PHP, the platform is still reliable despite showing its age. Other competitors include OpenCart, PrestaShop, and Joomla. Magento has stayed one of the most popular e-shop platforms because of its flexibility, ease-of-use, and free trial offer.


Setting up your first e-store is easy. Simply request a free demo, follow your e-store demo link, and begin building your store. Add your logo, choose themes to create a polished look, and upload product images. Set prices, add product attributes, and enter in the metadata. You've got the skeleton of your e-store ready.


After completing those steps, you're ready to launch your website. The work doesn't stop there, though. In fact, it's just beginning. Take a tour of your Magento website, find ways to improve it, and decide whether or not Magento is the right fit for you.

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