Increasing the Number of Eyeballs on Your Website by Using a Clever Combination of Social Media and SEO
By Jeremy Sparks ; October 3rd, 2016

This quote by the naturalist E.O. Wilson captures the times that we are living in perfectly: "The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely." This means that if you are running a website from whence you expect to make a living either through selling products or by running ads, you need to think smart and position yourself strategically for the windfall.

For you to succeed in getting as many eyeballs interacting with your website, you must have a solid SEO strategy right from the outset and this means that you must first understand what SEO really is and how to make it work for your website. In a nutshell, SEO stands for Search Engine Optimization, which is just a big word that means driving traffic to your website and thus increasing its visibility on Search Engine Results Pages, SERPs. This could be by leveraging image, local, video or news search among others.

Leverage Social Media

Another worthwhile way of getting traffic to your website is by leveraging Social Media through a practice known as Social Media Marketing, SMM. For this, you will have to use the services of tried and tested professionals such as instamacro to get it done for you in the most professional manner. Okay, so now what does the term Social Media Marketing really mean? SMM refers to the use of social networking websites to drive traffic back to your website. Some of the biggest social media websites include Twitter, LinkedIn, Google Plus, Whatsapp and Facebook. Together they attract more than 1.7 billion people per day or you can take help of any New York SEO Company.

A picture is truly worth a thousand words and as a market, if you learn to use images well, then you can be sure that you will be able to interact with a large number of visitors who you can then convert into paying customers.  The number one social media network for sharing images and short video posts is Instagram and you must get in on this act if you really want to get places. Created in 2010, this website currently has a user base of over 300 million active users.

Instagram Rules

The Instagram user base loves to share and go through quirky images and as such they will be more receptive of your images and you can use your images creatively to connect with them meaningfully for your marketing purposes. Quite apart from the three channels named above, you need to make sure that first and foremost the content that you are putting out there for consumption is not only original but that it is compelling, well formatted and offers real value to the website visitors. This coupled with a usable website which has been well designed for the purpose will go a long way in making sure that your website sells itself to prospective clients.

About author

Jeremy Sparks is a Social Media consultant of longstanding based out of Singapore. He has been active in this space for the past 17 years. He consults in conjunction with major firms such as instamacro. He is on a retainer with the top 15 marketing companies in the world.

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